Re:name was created for businesses that know the name matters, but need a clearer way to get there. We work across Australia, New Zealand and global markets, combining evidence-led strategy with practical naming craft.
They treat it as a creative exercise, then discover it is actually a decision-making problem.
The name has to satisfy strategy, market position, stakeholder confidence, audience memory, legal risk, language, domain availability and future growth.
That is why Re:name exists.
We bring structure to one of the most subjective decisions a leadership team will make.
Strategic Director, Re:name
Tim has more than 20 years' experience in brand strategy, naming and identity. His work has helped organisations rename, reposition, consolidate and launch across healthcare, FMCG, energy, social services, professional services and not-for-profit sectors.
Guided Strategic Naming was created to productise the strategic process used in senior naming engagements, making it available to more businesses without removing the option of expert support when needed.
Re:name is the specialist naming practice from the team behind Re:brand, an evidence-led brand agency working across strategy, naming, identity, architecture and implementation.
For broader brand work beyond naming, Re:brand can support the full identity and rollout process. The two practices share methodology and people. They work as one team.
The work is done from Auckland and Sydney. The brands we name operate globally. The methodology adapts to category, market, language and stakeholder context.
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