Full Strategic Naming Engagement · From $15,000

For naming decisions too complex for self-guided work.

Some names need full strategic facilitation. If your project involves multiple stakeholders, cultural considerations, brand architecture, mergers, legacy, legal complexity or high public visibility, we should lead the process with you.

Talk to Re:name → When to choose this pathway

When to choose a full engagement

Six triggers we look for.

If any of these match your project, a full engagement is the right starting point.

The decision involves a board or multiple stakeholder groups
The name carries cultural or te reo Māori significance
The business is merging, consolidating or restructuring
The name sits inside a complex brand architecture
The wrong decision would create serious cost or reputational risk
You need expert facilitation, not just a tool

Our process

Five stages, fully facilitated.

Discovery

We understand the business, market, audience, culture, stakeholders and decision context.
Strategy

We define the naming brief, strategic position, requirements and territories.
Naming

We generate, evaluate and refine names through structured rounds.
Validation

We pressure-test the shortlist against strategy, audience, risk, language, domain and legal signals.
Decision support

We help the leadership team reach a confident, defensible recommendation.

Tim explains · 40 seconds

When self-guided naming is not enough

And what changes when we lead the process with you.

Pricing

Full Strategic Naming Engagement.

From $15,000

Scope depends on complexity, stakeholders, research depth and number of naming rounds

Discuss your project →

Need full brand strategy, identity or rollout alongside the naming work? Talk to Re:brand.

For naming decisions too complex for self-guided work.

Six triggers we look for.

Five stages, fully facilitated.

Discovery

Strategy

Naming

Validation

Decision support

When self-guided naming is not enough

Full Strategic Naming Engagement.

Tell us about the decision.