Expert Review · From $3,495

Already have a shortlist? Get a senior naming strategist to pressure-test it.

Expert Review gives you senior judgement before you commit. Use it after completing Guided Strategic Naming, or bring us a shortlist you have created elsewhere.

Enquire about Expert Review → What we review

What we review

Ten lenses, one defensible recommendation.

We assess your shortlist against the criteria that matter most when senior stakeholders need to sign off.

Strategic fit
Audience clarity
Memorability
Sound and name craft
Category fit

Distinctiveness
Obvious conflict risk
Domain and trademark signals
Cultural or linguistic concerns
Stakeholder defensibility

What you receive

A senior naming review you can act on.

The session

60-minute review session with a senior strategist
Live pressure-test of every name on your shortlist
Open Q&A on the strategy behind your direction

The deliverable

Shortlist assessment
Recommended name or direction
Key risks and mitigations
Decision-support summary
Next-step recommendations

Tim explains · 35 seconds

When senior review matters

The moments before legal, identity or launch spend.

Best for

When senior judgement matters.

Your board needs confidence
Your team is split
Your favourite name feels risky
You have too many options
You are close, but not ready to commit
You want senior judgement before spending on identity, legal or launch

Pricing

Expert Review.

From $3,495

Includes Guided Strategic Naming when purchased as a bundle

Book Expert Review →

Ready for senior judgement?

Tell us about the shortlist and the decision. We'll come back to you with a session time.

Enquire about Expert Review →

Need a fuller process? Talk to us about a full engagement.